Barbara Bajorat

Barbara is an international business executive with more than 20 years of experience in operational and strategic leadership within large multinationals in the FMCG sector, including Mars and Diageo. After serving as Global Chief Customer Officer and General Manager at Mars, she is currently Managing Director EMEA for Champion Petfoods (Mars), where she is responsible for scaling up a recent acquisition, with strong focus on team build-up and market expansion.

Barbara brings a strong commercial, execution-driven perspective, with expertise in business development, international expansion and operational effectiveness. With her German background and professional experience in Germany, the UK and the US, Barbara adds a valuable international dimension to the Board of Directors in support of WDP’s ambition to grow into a core European platform.