Aronia Charlottenburg is the European leader in aronia fruit products, a company that has achieved constant growth since its inception. The greatly successful company, known all over Europe, started as the dream of its founders, Cristian & Anca Țircuș, who set up the company in the historic village of Charlottenburg, Timis County, in Romania, in 2015. In ten years the company has conquered the market in Romania and across Europe with its more than 150 certified organic products, and is constantly reaching a base of 500,000 loyal customers. In 2024 they were awarded ​“Best Online Retailer for BIO Products” GpeC.

We are very proud that this hugely popular brand in Romania chose one of our warehouses as the base of their business. WDP developed a customized logistics center for Aronia Charlottenburg in WDP Park Timisoara – Șag, in Romania. The logistics center is spread on an area of 3,000 square meters, and is arranged into a tailormade office area that meets all the needs of the company’s employees, and a state-of-the-art warehouse that supports the company’s accelerated expansion and helps optimize operational processes. Moreover, we supported Aronia Charlottenburg with the branding inside and outside the warehouse, to make it comfortable and beautiful, and, at the same time, to ensure that all brand requirements are met. 

From medicinal juices and super-fruit capsules to natural supplements and healthy formulas, Aronia Charlottenburg is setting new standards in healthy eating, offering premium products both in Romania and across Europe. Being a leading producer of premium aronia products in Europe, it was a perfect match with WDP. We strive to integrate sustainability into every project of ours, and we are very happy to offer home to Aronia Charlottenburg and to support them achieving their goals. ​“This partnership with WDP is not only a step forward for Aronia Charlottenburg, but also a promise for the future. Together, we have built an infrastructure that supports our mission to deliver health both at home and across Europe, bringing the benefits of nature into the homes of as many people as possible. We set out to be the world’s No. 1 aronia brand, and we’re confident we’ll get there.”, say Cristian & Anca Țircuș, the founders of Aronia Charlottenburg.

Location is one of the most important elements when we think of international logistics. This premium location is in close proximity to Hungary and Serbia, as well as to the city of Timisoara, and, through the E70 European Road offers great connection for this warehouse, thus ensuring sustaining the accelerated operational growth shown by Aronia Charlottenburg. Moreover, by increased storage capacity the new center allows for a more efficient storage of products, minimizing losses and ensuring fast and secure delivery all over Romania and across Europe, further strengthening the region’s role as a European logistics hub.