In the fast-paced world of logistics, choosing the right location and partner can make all the difference.

Orbico Group stands as the leading distributor of a wide array of globally recognized brands, covering sectors from beauty care and food products to technical appliances, pharmaceuticals, toys, textiles, cigarettes, and motor oils. This extensive and diversified portfolio requires high flexibility and specialized warehousing solutions.

Sorin Buzdugan, Regional Supply Manager at Interbrands Orbico, highlights the strategic advantages of their new WDP warehouse near Timișoara, in WDP Park Timișoara –Dumbrăvița. ​“This location is ideal,” he says, noting its proximity to the airport and to major highways, which facilitates efficient distribution all over Romania. The quiet and clean environment in the north part of the city further enhances operational effectiveness, allowing Interbrands Orbico to streamline its logistics processes.

The transition to WDP’s warehouse facility involved specific requests tailored to Interbrands Orbico’s operational requirements. ​“Given Orbico’s diverse product range, we needed a ​“warehouse within a warehouse” to ensure that sensitive items remain isolated and prevent cross-contamination of odors. WDP delivered precisely what was needed, illustrating their ability to provide customized solutions.”, explains Sorin. This adaptability is a cornerstone of WDP’s service approach, demonstrating their commitment to meeting client specifications.

The collaboration between Interbrands Orbico and WDP exemplifies the strength found in effective partnerships. Sorin reflects on their decision-making process: ​“We evaluated several options, and WDP emerged as the best partner.” He appreciates WDP’s proactive and professional approach, which ensures efficient communication and execution. ​“If WDP promises something, they deliver,” he emphasizes, showcasing the mutual trust that underpins their working relationship.

From the outset, communication has been a vital element in their partnership. Sorin points out, ​“The collaboration has been smooth from the start, which is crucial.” This ease of interaction has allowed both teams to align their goals and expectations effectively, ensuring that projects progress without unnecessary delays.

As Interbrands Orbico continues to grow, their collaboration with WDP positions them for success. Sorin notes that they plan to expand their fleet of electric vehicles to enhance their operations further, and WDP will support them by installing electric chargers near their warehouse. WDP is prepared to support these future developments, ensuring that Interbrands Orbico remains agile and responsive to market demands.

In summary, the partnership between Interbrands Orbico and WDP is a powerful example of how location, customized solutions, and trust can drive success in the logistics sector. Together, they are not just meeting today’s challenges but are also laying the groundwork for a robust operational framework that can adapt to the future.