Hazeldonk as an example of future-proof redevelopment in logistics real estate
Outdated logistics sites can still hold strong value, provided you are willing to look at them differently. These locations often offer real opportunities to develop in a smarter, more sustainable and more future-oriented way. For WDP, Hazeldonk is therefore more than a business park on the border between Breda and Antwerp. It is a concrete example of a broader challenge: how do you turn an existing logistics site into a place that works better for companies, employees and its surroundings?
Hazeldonk has long been an established logistics location in The Netherlands, on the border between Breda and Antwerp. Its strategic position and scale still make the site highly relevant for logistics activities. At the same time, it is clear that the layout and part of the real estate no longer fully match the requirements of a modern, future-proof working environment.
For WDP, that is exactly where the opportunity lies. Not in simply replacing outdated buildings, but in rethinking how an existing logistics location can function better. From that perspective, Mark Wilderom, Business Development Manager Netherlands at WDP, sees Hazeldonk as a place where you can show what the next generation of business parks could look like.
Redevelopment starts with looking differently at existing locations
Pressure on space in and around cities continues to increase. At the same time, the need for high-quality space for logistics and industrial activities remains strong. That is exactly why WDP believes it is important not only to focus on new developments, but also on the transformation of existing business parks.
For Mark Wilderom, this is not a theoretical exercise, but a strategic choice. “The question is not whether locations such as Hazeldonk are still relevant. The real question is how to reorganise them so they are ready for tomorrow’s demands.”
In that sense, Hazeldonk is a compelling site. It has strong logistics fundamentals, but it also calls for a new vision of quality, use and space. Not from the perspective of individual buildings or plots, but from the way the entire area functions.
Quality has to be visible in day-to-day operations
For WDP, quality at a logistics location is not a nice-to-have. It is a strategic requirement. Today, companies are not just choosing square metres. They are choosing locations that support their operations, help their people and enable growth.
That means any redevelopment of Hazeldonk has to go beyond a visual upgrade. It is about creating a site that is safer, more logical and more attractive. A place where traffic flows are better organised, where buildings are better aligned with today’s logistics reality, and where the working environment is clearly improved for employees as well.
As Mark puts it: “If you want existing logistics locations to remain relevant, you need to invest in quality that is visible in daily practice. Not as a luxury, but as part of a strong real estate vision.”
The value of a location is defined by the user
A redevelopment only becomes credible if it also works for the end user. That is a key principle for WDP. A plan may be strong from a spatial perspective, but in the end it also has to work operationally for the companies active on the site.
That is why WDP looks not only at the real estate itself, but also at the wider context of use. How do you support more efficient processes? How do you improve accessibility and safety? How do you make a location more attractive for companies that want to attract and retain talent?
For Mark, that is the core of the matter: “A logistics location should not only work well on paper. It has to work better in practice for the companies based there and for the people who come there every day.”
That, according to WDP, is exactly where the key lies. The future of logistics real estate is not determined by location or building alone, but by the extent to which a place helps companies perform better.
Investing in quality also requires a strong business case
For WDP, it goes without saying that a quality upgrade must also be economically sound. A redevelopment can only succeed if it is supported by a realistic business case. But that is also where the opportunity lies.
By organising space more intelligently, building more efficiently and making better use of available land, additional value can be created. That added value makes it possible to invest in collective quality as well, such as infrastructure, greenery, safety and a stronger overall layout of the site.
For WDP, economic performance and environmental quality are inseparable. A future-proof business park is not only better for its surroundings, but also stronger as a real estate proposition.
Hazeldonk shows where the next step in logistics real estate lies
For WDP, Hazeldonk is more than a local case. The site symbolises a broader challenge that many existing business parks are facing. How do you make ageing logistics locations relevant again in a context of spatial pressure, changing user expectations and higher standards in sustainability, safety and quality?
According to WDP, the answer lies in vision, collaboration and feasibility. Transformations like these require alignment between owners, users, developers and public authorities. But the shift starts with a willingness not to write off existing locations, but to assess them again from a strategic perspective.
Hazeldonk shows that real opportunities exist there. Not only to upgrade a site, but to set an example of how logistics business locations can function more intelligently, more strongly and more sustainably in the future.
For WDP, that is the essence of future-oriented development: not waiting until a location loses its relevance, but investing today in the quality and functionality that will make the difference tomorrow.